For those who work in digital marketing ReMarketing is a common word. For those of you who dont, let me introduce you!

ReMarketing or Re-Targeting is your second chance to make a sale, or get contact information. 

Nothing new here you might say, Google has been offering ReMarketing since late 2010. The catch is most clients I see aren’t touching it. You hear every day all day, it takes 8,12, 14 touches for a consumer to become a client, and yet I see client after client only touching their potential customers once!

Remarketing allows us to target your current email database, AND people who have visited your website, a specific webpage, and may have exhibited a specific behavior. We can target people who stayed on you website longer than average, but didn’t make purchase, or click “contact us!”

Why should you invest in ReMarketing? It allows you to develop a strategy where your company is in front of the right people. Specific Users that are Visiting a website where:

• Display Advertising is available.
• Keyword search results that pertain to your industry
• Watching a Youtube video
• Using Social Sites like Facebook

On the other side of the coin, it also gives us a way to not spend Advertising dollars on people who we hit once and aren’t interested.

Think of how much money is wasted on television commercials everyone hates, but keeps seeing! It can actually hurt your brand! ReMarketing allows us to tag those users who dont care for us and never spend another cent on them again!

If you have any questions or would like to know more about Remarketing, realize this is just a brief overview of what ReMarketing is. Let us know via the “Contact” button at the top of the page for any questions or interest in Victory Park SEO to handle your PPC needs in Dallas Texas or Nationwide!